Search Engine Optimization

Search Engine Optimization is the process of making your website visible, friendly, and important to the major search engines. It is the most effective way to drive your listing to the top of search results and capturing those individuals actively searching for the products and services you offer.

Google estimates that:

  • 14 billion searches are executed each month on their site alone (this figure does not included Yahoo or Bing)
  • 97% of search engine clicks go to the first three results on the first page
  • 99% of clicks go to the first ten results on the first page
  • This means that if your business is not on the first page, you have only a 1% chance of being seen through an online search.

ICON offers a complete line of expertly fulfilled SEO services to get your business seen online. Each campaign we run consists of a powerful mix of SEO tasks designed to improve the visibility of your website and business. Services include:

Keyword Analysis & Selection

An analysis and implementation of the most relevant and effective keywords for your products or services. Our attention includes:

  • Analysis of competition keywords
  • Review of keywords targeted for your business
  • Search strength analysis and recommendations for final keyword strategy

Graphic Design

Making your website and embedded code more search engine friendly. Our attention includes:

  • Titles, meta, and H1 tags
  • Site map and robotics file
  • On-page edits (to the text that visitors read) to support keywords
  • Optimization for CMS systems including WordPress, Drupal, and Joomla.
  • Mobile responsive formatting

Off-Page Link Building

Establishing a robust presence for your business at other points on the web, separate from your own website. Our attention includes:

  • Business Directories affiliated with your keyword categories
  • Link building directly related to relevant vertical keywords
  • Social media bookmarking
  • Blog submissions of original content with keyword support and linked to your website URL
  • Article submissions that offer educational content in your market giving you more authority in your market
  • Local search and maps optimization
  • Business profile submissions to support and build your business credibility and establishing additional ways for you to be found online