My Brother’s Keeper Emailer
First-generation e-newsletter. Included feature story and links to PDF version download, secondary article landing pages, prayer request (to e-mail address), and donation page. Special Announcement for Facebook Promotion. A tie-in campaign promoting "likes" to the new MBK Facebook page. The Claddagh Fund / Dropkick Murphys donated $5 for every new like up to $20,000 within 30 days. The campaign reached its goal of 4,000 in less than 30 days. Thank you emailer to more than 2,000 volunteers who participate in the annual MBK Christmas giving event. In December 2011, My Brother's Keeper delivered gifts to 2,417 families— 9,637 children and adults!— living in 72 communities from the North Shore of Massachusetts down to Fall River and Cape Cod. Special Announcement focusing on MBK in the media. Recipients were invited to listen to a audio file of the original radio broadcast saved on the MBK website. Special Announcement for the Annual Community Walk Fundraiser. The e-launch was tied into a custom designed fundraising site on which participants can register for the event and share fundraising efforts with friends and family. Special Announcement for the Annual Community Walk Fundraiser. The e-launch was tied into a custom designed fundraising site on which participants can register for the event and share fundraising efforts with friends and family.